This concept comes from where I feel the world is now.
More and more of what we see is coming from AI. AI founders, influencers, models, the person behind the business can even be a robot.
Music made by AI. Art painted by AI. Books written by AI. But when we listen to music, look at art, or read a book, aren’t we reflecting on and pondering human feelings and thoughts?I want to see and hear from my fellow talented humans, as I am one myself.
Who is behind your business?
The same applies to business.
I want to know that the person behind a business is actually human. I don’t want everything I encounter from products, music, services, and ideas to be created only from the rankings and suggestions of an algorithm sold by AI models or founders.
I want to encounter something that comes from the feelings, thinking, and experience of another human being.
For small-business owners, there may be no better time to show your face, your work, and the thinking behind what you create. When I buy something, I want to know who is behind it.
Not because I am nosy about your life and your process. Even though that one itself, showing your process and the thinking behind your products or services can be one of the keys that seperate you from other people and connect to specific people who share what you value that shown in your process. But anyway, seriously, I want to know that I am buying from a real human who is doing the creating, developing the service, or running the business.
Who is actually running the business? Who are we following nowadays?
I am human, and I am interested in connecting, buying, and doing business with other humans.
Your humaness is the reason I follow you/ buy from you
Sometimes I follow someone because I admire their talent. Sometimes I admire them as a person, their skills, or what they create. Sometimes I recognize something in them that is also present in me.
These are human reasons.
So no, I am not interested in doing business with a robot. I can work with robots and AI. They can help with processes behind my business, logistics, and many other practical things. They can be useful tools.
But I still want to “shake hands” with humans.
That is why I would like to invite you, the human behind your business, to show up more often online.
You can appear in your photographs, Reels, or short videos. You can show your work and share the thinking, experience, and intention behind what you create.
In fact this action of showing up is actually helping your customers to make a decision to buy from you or not. I am actually now looking at the about page, the social media or something more. I am willing to go to more layers to find out if this business is human business or not.
As a personal brand photographer, I can help with the photography part: creating visual stories that show the human behind the business, the work you do, and what you want to be known for.
Because as more of the world becomes artificial, seeing the real person behind a business may become even more meaningful and dare I say it, is a must.
