Hello, I’m Beatrix

Many of the people I work with are talented, hardworking, and deeply committed to what they do — but when it comes to stepping in front of the camera, they hesitate. Not because they don’t have a story worth sharing, but because they’re humble. For them, showing up can feel like boasting.

I get that. I’ve felt it too. In fact, it’s why I started this work — to step out of my own comfort zone and to help others do the same. Because showing up isn’t about vanity. It’s about honoring the years of effort, skill, and dedication you’ve put into your work, and letting others see the person behind it.

Through portraits and brand photography, I help business owners, professionals, and creatives share their presence with confidence — not as something extra, but as a fair reflection of who they already are.

That’s also why I created The Presence Series and The Intro — two ways of telling your story visually, whether you’re ready for a full brand narrative or just need a powerful introduction.

A little bit about me

I live in Uppsala, Sweden with my husband (and one day, hopefully, a dog). I’m an ambivert who loves quiet mornings with coffee, music and journaling.
But as well to be with other people and the crowds more often than I’d like to admit.

I collect fonts, magazines, and coffee-table books. Right now, a big part of my life is building my photography business and turning our newly bought house into a home — adding characters, and making it ours.

A long afternoon walk, travel, and little adventures (the less touristy the better) keep me inspired, while the small details of everyday life keep me grounded.