Hello, I’m Beatrix

A woman with black hair in a white shirt and brown pants sitting at a desk in a bright room, smiling at the camera.

Many of the people I work with are talented, hardworking, and deeply committed to what they do. Yet stepping in front of the camera doesn’t always come naturally.

Not because they lack a story worth sharing, but because many thoughtful people are more comfortable focusing on the work itself than being visible around it.

I understand that. I’ve felt it too.

That shared experience is what led me into this work. Supporting people to show up in a way that feels honest, grounded, and aligned with who they already are.

Based in Uppsala and working regularly with founders in Stockholm and across Sweden, I photograph people in the environments where their work actually happens. In spaces that reflect their rhythm personality and the world around their business.

Because people don’t only connect through words. They connect through feeling.
And often, visuals create that feeling first.

Through personal brand photography, I create images that pair expertise with recognisable human presence. Visuals that help people understand not only what you do, but also who’s behind it.

That’s also why I created The Presence Series and The Intro; two different ways of telling your story visually, depending how deep you’d like to go.

A little more about me

I live in Uppsala, Sweden with my husband.

I’m originally from Indonesia. But after years of living and working across different countries, I often feel more like a global citizen at heart.

Big cities used to shape my everyday life; Asia, Australia, fast pace, constant movement. I learned to navigate different cultures, strong personalities and unfamiliar places. I think it made me observant more than anything else.

Then Sweden slowed everything down.

Over the past five years, I’ve grown into a different rhythm here. More space. More quiet. A deeper appreciation for atmosphere, pace, and the environments, both in life and in work.

I love starting the day with coffee and music. I’m drawn to interior spaces, books, hotels, cafés, and the small details that shape how a place feels.

Maybe that’s also why environment matters so much in my work.

The space you’re in, changes how you show up.

And that’s something I bring into every shoot.