I’m based in Uppsala and work with clients in both Uppsala and Stockholm, so there’s no additional travel fee within those areas.

I also photograph clients in nearby cities and other parts of Sweden depending on the project. If travel costs apply, everything is always discussed clearly in advance.

Personal brand photography is more than traditional headshots.

It’s about creating images that reflect not only what you look like, but also how you work, communicate, and want your business to feel.

The images can include portraits, details, atmosphere, your workspace, or even small everyday moments, so not everything has to be focused on your face. You don’t even have to be in all the frames.

The goal is to create a collection of visuals that represent your brand consistently across your website, LinkedIn, launches, newsletters, and overall online presence.

That’s completely normal and honestly, most of my clients say this before the shoot.

You don’t need to know how to pose or “be good” in front of the camera beforehand. A big part of my process is creating a calm environment where you can ease into it naturally. I guide you throughout the session with simple direction, movement, and conversation rather than stiff posing.

We also plan the session together beforehand, so you’re not arriving without any direction or idea of what’s going to happen. And when the images are ready, you’ll select your final favourites from a curated gallery, so you’re part of the process throughout.

That’s completely understandable. Especially if you’re not used to being photographed often.

A big part of my process is creating clarity before the shoot itself through conversations, planning together, moodboards, location choices, and gentle guidance during the session. The goal is for the images to feel aligned with both you and your business, not forced or overly performative.

Clients also select their final images from a curate proof gallery, so you’re part of the process throughout rather than simply receiving a random set of photos at the end.

I usually recommend choosing outfits that feel like an elevated version of your everyday work life; something you genuinely feel comfortable and confident wearing.

Before the session, I help client think through colour, outfit combinations and how the images will be used. Most clients prepare 2-4 outfits depending on the session type.

Once your session is booked, I’ll guide you through the preparation process step by step. This includes conversations around your business, visual direction, locations outfits, mood, and how you want the images to feel overall. You will also receive a copy of a Preparation Guide.

The preparation is something we shape together.

That’s completely okay and actually quite common.

Many clients book because they feel they’ve outgrown their current visuals, even if they can’t fully explain their brand direction yet. Part of my process is helping you clarify the atmosphere, feeling, and story we want the image to communicate.

You don’t need to have a perfectly polished “personal brand” before booking.

The locations depend on the story we want the images to tell. Some clients prefer working from home, cafés, hotels, or outdoor spaces, while others rent an Airbnb that matches their aesthetic preference or hotel meeting room.

You do’t need to have a perfectly polished “personal brand” before booking.