THE BLOG
Welcome!
This is where I share insights from my work as a personal brand photographer based in Uppsala, working with founders in Stockholm and across Sweden — practical perspectives on brand imagery, visibility and how visuals shape trust and perception.
You’ll find behind-the-scenes glimpses from shoots, guidance for preparing and using brand photos well, and reflection drawn from real client work and everyday practice.
From time to time, I may also share personal project when they connect back to how I see, create and work.
Vad kostar personlig varumärkesfotografering egentligen?
What a half-day Personal Brand Photoshoot really gives you
How brand photography can transform your business
My story
I left the corporate world as a Human Resources Manager some years ago, not because I hated it or wanted my freedom like everyone else or what I like to think of myself, but because it was TIME. This was not easy.
My June Journal
Making an inspiration board is always a favourite thing to do. A cup of coffee, bring all your old and new magazines and get ready to get lost. I’ve been doing this since last month, cause I am going to move home, and I am excited.
Why now is your time
Have you ever felt like an outsider in your own game (a.k.a. your own business)? Even though you are pursuing your dream and living the life you want, you still feel like you are not necessarily in the “arena”? But you are not a spectator either, watching from above.
Working with me
I love a good experience in any service. Life is too short not to be intentional in whatever you do. So, I intend to create a beautiful journey for you—of course, with high-quality results.
Drawing a line
Do you ever feel like you don't know where to start? There are too many choices and ideas, and you don't know which one is the right one, on and on. Instead of seeing all those possibilities as precisely that word: possibilities, they become a hindrance.
The roles of images in business success
In the world of the internet, our strategy and plans regarding the success of our business, whether service- or product-based, need to adapt well with speed while still maintaining our business’s core values, beliefs and mission.
You think it is normal. I think it is your superpower.
You think whatever you do effortlessly is normal because you live with what you were born with daily. It is so natural to you that you don’t see anything extraordinary.
5 tips for choosing the right photographer
You have a list of some photographers on your note, but you don’t know which one to choose the right photographer for you. Here are the 5 tips to consider that I hope can help you.
What’s personal branding, again?
Personal branding is often misinterpreted as related to your digital presence and social media. It actually goes beyond that, beyond marketing.