Personal Brand Photographer
in Uppsala & Stockholm
BRAND PHOTOGRAPHY FOR FOUNDERS, COACHES & CONSULTANTS WHO PREFER SUBSTANCE OVER SPOTLIGHT“You are [quietly] ambitious and you’d rather stay behind the camera — but you still want visibility for your business”
You know it’s time to update your brand photos — but something always stops you.
Maybe you feel awkward in front of the camera. Or you worry the photos won’t look like you.
Or you’ve been waiting for a “better” moment: when you’re more established, more confident, or a little more “ready.”
And if you’re honest, there might be a quiet fear of being seen too clearly. Even though you want people to know your work and trust the person behind it.
Because great work doesn’t introduce itself.
You do.
And when people can see you, they understand your brand faster and trust it more deeply.
Let me reframe it
for you
Think of brand photos less as posing
and more as welcoming someone in.
When people land on your website or socials, they’re stepping into your space
and your images set the tone instantly.
No exaggeration.
No performing.
Just the truth of who you are:
How you think.
How you work.
How you lead and support others.
When your visuals reflect your real presence, they don’t just look nice,
they work.
They connect with your message.
They support your communication.
They make showing up online feel natural.
A visual welcome.
A grounded introduction.
A confidence people can feel.
Here’s how we bring
your brand to life
I create personal brand photography for founders, coaches & consultants who want to show up elevated and with ease — without stiff posing, overdone styling, or pretending to be someone they’re not.
How we’ll do it together
We’ll plan side by side: your wardrobe, locations, your brand story, and the natural and elevated ways you show up in your work.
On the day, the focus is you; your presence, your process, the way you connect, so your clients can picture themselves working with you.
Not just the everyday moments, but the elevated ones too. The full spectrum of who you are.
The result
Images that give you clarity, confidence, and connection.
A library of visuals that do more than “look nice” they help people see you, remember you, and trust what you do.
Because showing up online shouldn’t feel like you’re performing for the internet. It should feel like presence; grounded, approachable, unmistakably you.
Two ways to step into personal brand photography
Not every season in business looks the same.Sometimes you just need a quick refresh. Sometimes you’re ready to go deeper.
That’s why I created two paths; same intention, different depth.
PERSONAL BRAND PHOTOGRAPHY
THE INTRO
Your Brand Story, Told in Episodes
Your photos shouldn’t feel like one-off snapshots.
They should feel like part of your story; unfolding in scenes, moods, and the small everyday details that make your brand yours.
The Intro is a one-hour session: light, focused, and intentional.
Think of it as your opening scene, a quick but powerful moment that refreshes your presence online and gives you images you’ll actually use right away.
PERSONAL BRAND PHOTOGRAPHY
PERSONAL BRAND PHOTOGRAPHY
THE PRESENCE SERIES
Your Brand in Full Season Mode
Not just a single scene.
The Presence Series is a half-day, strategic storytelling shoot that unfolds your brand like a season; layered, thoughtful, and true to how you actually show up.
Through a deep-dive questionnaire and strategy session, we connect your visuals to the messages you’re already sharing online; your website, your socials, your conversations with your audience.
The result? A gallery of images that become the embodiment of your perspective; your values, your routines, the way you work and connect.
Kind words from clients
If you're like me and hate being in front of the camera, but still want brand photos that feel like you, you'll love working with Beatrix.
-Christine Sveen
From the very beginning she made me feel comfortable, and the whole process was both fun and professional.
The photos turned out far beyond my expectations—they capture exactly the polished yet approachable look I wanted for my brand. Using these images has given me so much more confidence to show up online and has elevated my presence on LinkedIn, Instagram, and my website.
The quality, atmosphere, and attention to detail in her work are truly high-end. I highly recommend Beatrix to anyone wanting to take their personal brand to the next level!
-Ingrid Heyerdahl
Beatrix is amazing! She's flexible, professional and very service-minded. The photos are beautiful and we truly loved working with her.
-Katharina Fryers Hellquist
I met Beatrix in Paris. I followed her work and thought that if I needed professional pictures of me, there was no one else I’d rather hire than her. I really like her sensitivity, natural aesthetic and the way she captures people’s personalities! And so I did.
I was so convinced that I travelled from Oslo to Stockholm to organize a photoshoot together. I am so glad I did! I had a great time, but most importantly, I love the pictures! She made me very comfortable during the shoot. Before the shoot, she offered precious advice and feedback. It made me feel so taken care of. Highly recommended! Thanks again, Beatrix!
-Noémie PottiezHow it works
01. CONNECTWe start with a conversation, over coffee or a video call. We talk about your work, your goals, the story you want your brand to tell… and yes, the part about not loving the camera.
By the end, we’re no longer strangers. You’ll leave feeling clearer, lighter, and ready.
02. PRE-SHOOTThis is where the foundation comes together. I take everything we discussed and build your creative direction; the moodboard, the scenes, the pacing, and the small details that matter.
We plan just enough so shoot day feels intentional, while still leaving room for candid moments, natural movement, and the parts of you that can’t be storyboarded.
03. PHOTOSHOOTThis is your day. You get to show up as you, and I’ll guide the rest.
I photograph the way you move, work, think, reset, and connect. Some moments will be gently directed, others completely candid. Together, we create images that feel real, relaxed, and elevated.
So all you need to do is be present.
04. OUTCOMEWithin 10 working days, you’ll receive a gallery of professionally edited images.
Your photos will feel cohesive and true to you, with enough variety for your website, socials, and everything your business needs next.
A visual library you’ll return to again and again.
So glad to have you here!
Hi, I am Beatrix.
A personal brand photographer based in Uppsala, working with clients in Stockholm, across Sweden, and wherever in Europe your story takes us.
I photograph founders, coaches, consultants, and creatives who don’t necessarily love being in front of the camera… but who love the work they do, and want their presence to reflect that.
My approach is simple: real, natural, intentional images that feel aligned with how you actually show up, not a version of you that only exists on shoot day.
With the right visuals, you can:
Communicate your values and personality with ease
Build trust and connection with the people you want to reach
Feel confident showing up online (and in your business)
Because the work you’ve built deserves to be seen; clearly, honestly, and in your own way.
Schedule a call
Why not book a complimentary call to chat with me about your photography vision and I’ll share with you some of my ideas.
