THE BLOG
Welcome!
This is where I share insights from my work as a personal brand photographer based in Uppsala, working with founders in Stockholm and across Sweden— along with reflections on running a business and how we show up through our work.
You’ll find behind-the-scenes glimpses from shoots, guidance for preparing and using brand photos well, and thoughts drawn from real client work and everyday practice.
From time to time, I also share more personal notes when they connect back to how I see, create, and work.
Drawing a line
Do you ever feel like you don't know where to start? There are too many choices and ideas, and you don't know which one is the right one, on and on. Instead of seeing all those possibilities as precisely that word: possibilities, they become a hindrance.
The roles of images in business success
In the world of the internet, our strategy and plans regarding the success of our business, whether service- or product-based, need to adapt well with speed while still maintaining our business’s core values, beliefs and mission.
You think it is normal. I think it is your superpower.
You think whatever you do effortlessly is normal because you live with what you were born with daily. It is so natural to you that you don’t see anything extraordinary.
5 tips for choosing the right photographer
You have a list of some photographers on your note, but you don’t know which one to choose the right photographer for you. Here are the 5 tips to consider that I hope can help you.
What’s personal branding, again?
Personal branding is often misinterpreted as related to your digital presence and social media. It actually goes beyond that, beyond marketing.