THE BLOG
Welcome!
This is where I share insights from my work as a personal brand photographer based in Uppsala, working with founders in Stockholm and across Sweden — practical perspectives on brand imagery, visibility and how visuals shape trust and perception.
You’ll find behind-the-scenes glimpses from shoots, guidance for preparing and using brand photos well, and reflection drawn from real client work and everyday practice.
From time to time, I may also share personal project when they connect back to how I see, create and work.
My story
I left the corporate world as a Human Resources Manager some years ago, not because I hated it or wanted my freedom like everyone else or what I like to think of myself, but because it was TIME. This was not easy.
My June Journal
Making an inspiration board is always a favourite thing to do. A cup of coffee, bring all your old and new magazines and get ready to get lost. I’ve been doing this since last month, cause I am going to move home, and I am excited.
Drawing a line
Do you ever feel like you don't know where to start? There are too many choices and ideas, and you don't know which one is the right one, on and on. Instead of seeing all those possibilities as precisely that word: possibilities, they become a hindrance.
You think it is normal. I think it is your superpower.
You think whatever you do effortlessly is normal because you live with what you were born with daily. It is so natural to you that you don’t see anything extraordinary.