THE BLOG

Welcome!

This is where I share insights from my work as a personal brand photographer based in Uppsala, working with founders in Stockholm and across Sweden— along with reflections on running a business and how we show up through our work.

You’ll find behind-the-scenes glimpses from shoots, guidance for preparing and using brand photos well, and thoughts drawn from real client work and everyday practice.

From time to time, I also share more personal notes when they connect back to how I see, create, and work.

A hotel room bedside table with a glass of water, a black rotary phone, and a few black circular objects, next to a bed with a black and white striped headboard, a white pillow, and unmade white bedding. A wall-mounted lamp with a Paris-themed lampshade is on the wall above the table and casts a warm light.
Person sitting on a bench outside, holding a cup of coffee with latte art.
A person in light-colored clothing walking past a beige sofa and a green potted plant in a living room.
White building with multiple windows, partially obscured by leafy tree, on a cobblestone street at dusk.
BRAND PHOTOGRAPHY
LIFE + WORK
BEHIND THE BUSINESS
The Stories already around us
Life + Work Beatrix Hygrell Life + Work Beatrix Hygrell

The Stories already around us

Excerpt

A self-portrait project exploring personal branding, everyday life, and the stories hidden in familiar places. A reflection on self-portrait photography, identity, and how the spaces, objects, and routines around us quietly shape the stories we tell.

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