THE BLOG
Welcome!
This is where I share insights from my work as a personal brand photographer based in Uppsala, working with founders in Stockholm and across Sweden— along with reflections on running a business and how we show up through our work.
You’ll find behind-the-scenes glimpses from shoots, guidance for preparing and using brand photos well, and thoughts drawn from real client work and everyday practice.
From time to time, I also share more personal notes when they connect back to how I see, create, and work.
The Stories already around us
Excerpt
A self-portrait project exploring personal branding, everyday life, and the stories hidden in familiar places. A reflection on self-portrait photography, identity, and how the spaces, objects, and routines around us quietly shape the stories we tell.
Expertise Isn’t Always Enough Anymore
People are incredibly skilled now. With AI and information becoming more accessible, expertise alone is no longer what makes businesses stand out online. People are also choosing based on trust, familiarity, feeling, and connection. A reflection on personal branding, visual communication, and why people want to sense the person behind the business.